“I think people should create shorter, more focused mailings.
This is more of a recommendation than a prediction. People should also be more careful about who they are sending to.
Rather than sending one thing to their entire list, I suggest that they segment their list and create their mailing according to each group‟s interests. More work, yes, but also more effective.”
LisaMarie Dias, LisaMarie Designs
LisaMarie helps business owners create an effective online marketing presence. Specializing in e-newsletter start-up and introductions to social media, she also offers online webinars and live presentations on how to use e-newsletters and social media to grow a business.
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