“Email will get more mobile.
According to a report released by Experian Marketing Services, 52% of consumers access email via their smartphones. That means email needs to continue to be more mobile. No more will the “having trouble reading this email” link appease readers. Readers will demand that email is legible natively on their mobile devices.
Another technology that could evolve into the email space is QR codes. The use of QR codes has increased 214% since the beginning of 2011. I think we‟ll see it become more commonplace in 2012.”
Tyler Garns, Infusionsoft, Director of Marketing
Tyler is a recognized thought leader on Internet marketing and speaks to audiences on lead generation, email marketing, and sales and marketing automation. He has presented at MarketingProfs BtoB Forum, The Small Biz Technology Five-City Tour, Inbound Marketing Summit and more.
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